How Business Owners Can Improve Cash Flow By Thinking Profit First

March 30, 2023 - 6 minutes read

Entrepreneurs don’t necessarily need to be numbers people in order to succeed: You need
drive, passion, the ability and will to follow things through, and the hustler’s spirit that
enables you to constantly try that new thing or relentlessly chase that next big opportunity.

But whether you’re a serial entrepreneur or simply looking to grow your small business to a
sustainable level then reassess your goals, it’s crucial to have an understanding of your
venture’s financial results. While SMBs don’t require the same horsepower in their
accounting department as large companies and quicklygrowing startups, it’s still integral
for entrepreneurs of all calibers to have an iron grip on their financial controls, processes,
and results to prevent roadblocks.

Your business financials aren’t solely about how much revenue the company has brought in
stacked up against your expenses, or how many strategic maneuvers can be deployed to
minimize your business tax burden. Understanding your key ratios, terminology, and the
stories behind your numbersand having the right accountants and advisors who can help
you interpret themwill take you from simple compliance to longterm stabilization and
growing your business.

Where Is Your Money Coming From?

And moreover, where is it going?

It can seem like operations are running smoothly because cash is regularly deposited, the
bills are paid, and imminent tax filings don’t feel like a shakedown where you have to
scramble to get the funds together. But while your bottom line might look good on your
next attempt to raise capital, you could find yourself in hot water if it turns out that
one revenue stream and/or client
constitutes most of your revenue. If that client goes out of
business or otherwise decides to stop or reduce their payments, it could be significantly
harder to pay back the loan you took out or demonstrate to your investor that you’re worth
going past seed stage.

Demonstrating that you can make a profit is important for raising capital, but raising capital
isn’t a beall and endall. The time that you spend trying to qualify for loans, grants, and
outside investment might be better spent getting more clients, users, views, income
producing property, or other important revenue drivers first. This could prove to be even
more important than trying to keep your burn rate (cash outflow) under control:

Constrained cash flow
is usually why most companies fold within the first two to three years
of operation, and often gets overlooked by busy entrepreneurs focusing primarily on raising
funds or posting an impressive profit.

Financial Transparency More Than Just Compliance

In your quest for capital, your focus is likely to be directed toward the numbers investors
are going to pay attention to: margins, profit generated relative to the capital you already
invested, and how many users you have. But in being transparent about your finances,
you’re not just being compliant with the law you’re also giving a more accurate picture of
where your business currently is and where you expect it to go.

Early stage companies are more likely to get investment less so from promising financials
and more from showing promise with the actual product and business model, so you don’t
need to worry about getting the bestlooking numbers to show. Banks, on the other hand,
have stricter requirements for loan repayment and will be more stringent concerning
financial compliance. They will want to see a proven track record and put more emphasis on
your profit than growth potential, especially if you’re not a very capitalintensive business
with significant collateral such as vehicles or real estate to secure the loan.

Improve Cash Flow Management by Putting Profit First

Regardless of whether you go for the more dynamic risktaking with investor funding or the
predictable repayment process with a business loan, all external capital sources will want to
see proof of proper cash management even more than having stellar revenue numbers.

The ability to adequately control your cash inflows and outflows is what will help your
company weather any storm. One train of thought to help drive profits, is to look at
concepts like Mike Michalowicz’s
“Profit First” model that changes the Revenue Expenses
= Profit expression into Sales Profit = Expenses. While this is not an official figure to
report on financial statements, it’s an excellent cash flow management mindset that helps
business owners prioritize their personal and business savings so that operating expenses,
expansion, taxes, and personal income are always being paid.

By “paying yourself” first, it ensures that your financial results are based on having enough
cash on hand before you pay any expenses.

Any small business accountant is required to furnish a cash flow statement to most
investors and some banks, but you shouldn’t wait until you have one at the end of the
month, quarter, or year. Go over your cash flow
every week. In addition to expenses that
could be cut or revenues that could be added or bolstered, you might have bottlenecks in
your cash collection processes that could be eliminated and you hadn’t even realized it.

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